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Ambassador Cruise Line

110 Reviews
ambience livery

About Ambassador Cruise Line

Ambassador Cruise Line launched in April 2022, the first new British cruise line in the U.K. in 12 years, with just one ship, the 1,400-passenger Ambience.

The 21-year-old vessel, which started life as Regal Princess, offers affordable no-fly cruises for the over-50s, operating from Tilbury, Essex.

A second ship, Ambition, joined the fleet in May 2023, and carries 1,200 guests in 714 cabins and 10 guest decks. Operating itineraries from Tilbury, as well as six additional UK regional departure ports including Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

The 1,400-passenger Ambience was upgraded and refurbished and fitted with emission-reducing technologies that bring the ship up to the highest emissions standard in the world, according to the line. Ambience's godmother is British Olympian Sally Gunnell OBE.

In terms of onboard amenities, Ambience and Ambition both have a range of restaurants including speciality dining options, cafés, lounges, a swimming pool, the Green Sea Spa, evening entertainment and fitness facilities complemented by enrichment and lifestyle programmes.

Leisure facilities onboard Ambition include six bars and lounges -- the Cavern, Clifton Lounge, Purple Turtle Wine Bar and the Consulate, Angel and Pendennis bars.

There are two main dining rooms, Buckingham restaurant and Holyrood; as well as Borough Market for more casual dining. there are also three specialty dining options -- Saffron, Lupino’s and Olympic Taverna.

Ambassador’s ships visit a variety of breathtaking destinations including the Baltics, Norwegian Fjords, Greenland, the Arctic, and Iceland, whilst for the winter months a range of expedition style voyages sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

  • More about Ambassador Cruise Line

  • Who goes on Ambassador Cruise Line cruise ships?

  • Do I have to dress up on a Ambassador Cruise Line cruise?


Find Ambassador Cruise Line

Ambassador Cruise Line


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Ambassador Cruise Line Tips, Activities, and Overview

Who goes on Ambassador Cruise Line cruise ships?

Ambassador Cruise Line is predominately for the 50-plus market. All guests must be at least 18 years at the time of sailing, with the exception of multi-generational cruises where toddlers and babies 6 months + can also sail.

Do I have to dress up on a Ambassador Cruise Line cruise?

During the day, casual clothing is the norm. For the evenings on board, the daily programme suggests a dress code. There are generally two "Ambassador formal" nights on each cruise of six nights or longer where suits or dinner jacket for the gentleman are suggested and dresses or cocktail attire for the ladies.

Is everything free on Ambassador Cruise Line cruises?

Ambassador offers three drinks and gratuity packages which are an extra cost per person per night, starting from £15.95 There is a supplement to dine in the speciality restaurants on board. Shore excursions are also an additional cost.

What are Ambassador Cruise Line’s most popular activities?

Ambassador has a wide range of Enrichment and Entertainment programmes, featuring guest lecturers, celebrity speakers at the line's "In Conversation With" sessions and arts and crafts specialists.

Why go with Ambassador Cruise Line?

  • Great value -- Ambassador won Best Value Cruise Line in the Editors' Picks Awards 2022
  • No-fly -- the line operates from London Tilbury

Best for:

Ambassador Cruise Line Cruiser Reviews

Great effort in Stormy conditions

First impression was that the interior was not opulent or ritzy like some cruise lines, but clean, pleasant, and in good condition.In fact, there didn't seem much seasickness although the ship was rolling, and the company at mealtimes was important, given the weather kept us in our cabin more than usual.Read More

6-10 Cruises

Age 78s

A Meditteranean Oddysey

One thing we really enjoyed were the silent discos.At many of the ports we visited, we chose to do our own thing (Gibraltar, Valletta, Piraeus, Istanbul, Messina, Civitavecchia and Lisbon).Read More

2-5 Cruises

Age 64s

Good effort for a low budget cruise

In a standard cabin, it is probably best to have two beds kept as singles to give more room to move around, rather than set up as a double.We decided to try Ambassador as a UK, lower budget, no-fly cruise line to see what the alternative could be.Read More

6-10 Cruises

Age 60s

Excellent small ship cruise in the sun

This was our first cruise with Ambassador ( and we never sailed with Cruise and Maritime ) as we wanted a small ship experience sailing from the UK.This sailing was predominately an older person's cruise and the ship was about 300 guests off full capacity.Read More
Cheshire desire

10+ Cruises

Age 60s

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