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Ambassador Cruise Line

125 Reviews
Ambassador Ambience in Eidfjord (Photo: Ambassador Cruise Line)

About Ambassador Cruise Line

Ambassador Cruise Line launched in April 2022, the first new British cruise line in the U.K. in 12 years, with just one ship, the 1,400-passenger Ambience.

The 21-year-old vessel, which started life as Regal Princess, offers affordable no-fly cruises for the over-50s, operating from Tilbury, Essex.

A second ship, Ambition, joined the fleet in May 2023, and carries 1,200 guests in 714 cabins and 10 guest decks. Operating itineraries from Tilbury, as well as six additional UK regional departure ports including Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

The 1,400-passenger Ambience was upgraded and refurbished and fitted with emission-reducing technologies that bring the ship up to the highest emissions standard in the world, according to the line. Ambience's godmother is British Olympian Sally Gunnell OBE.

In terms of onboard amenities, Ambience and Ambition both have a range of restaurants including speciality dining options, cafés, lounges, a swimming pool, the Green Sea Spa, evening entertainment and fitness facilities complemented by enrichment and lifestyle programmes.

Leisure facilities onboard Ambition include six bars and lounges -- the Cavern, Clifton Lounge, Purple Turtle Wine Bar and the Consulate, Angel and Pendennis bars.

There are two main dining rooms, Buckingham restaurant and Holyrood; as well as Borough Market for more casual dining. there are also three specialty dining options -- Saffron, Lupino’s and Olympic Taverna.

Ambassador’s ships visit a variety of breathtaking destinations including the Baltics, Norwegian Fjords, Greenland, the Arctic, and Iceland, whilst for the winter months a range of expedition style voyages sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

  • More about Ambassador Cruise Line

  • Who goes on Ambassador Cruise Line cruise ships?

  • Do I have to dress up on a Ambassador Cruise Line cruise?


Find Ambassador Cruise Line

Ambassador Cruise Line


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Ambassador Cruise Line Tips, Activities, and Overview

Who goes on Ambassador Cruise Line cruise ships?

Ambassador Cruise Line is predominately for the 50-plus market. All guests must be at least 18 years at the time of sailing, with the exception of multi-generational cruises where toddlers and babies 6 months + can also sail.

Do I have to dress up on a Ambassador Cruise Line cruise?

During the day, casual clothing is the norm. For the evenings on board, the daily programme suggests a dress code. There are generally two "Ambassador formal" nights on each cruise of six nights or longer where suits or dinner jacket for the gentleman are suggested and dresses or cocktail attire for the ladies.

Is everything free on Ambassador Cruise Line cruises?

Ambassador offers three drinks and gratuity packages which are an extra cost per person per night. There is a supplement to dine in the speciality restaurants on board. Shore excursions are also an additional cost.

What are Ambassador Cruise Line’s most popular activities?

Ambassador has a wide range of enrichment and entertainment programmes, featuring guest lecturers, celebrity speakers at the line's "In Conversation With" sessions and arts and crafts specialists.

Why go with Ambassador Cruise Line?

  • Great value -- Ambassador won Best Value Cruise Line in the Editors' Picks Awards 2022 and 2023
  • No-fly -- the line operates from eight regional UK ports: London Tilbury, Newcastle-Tyne, Dundee, Edinburgh Liverpool, Belfast, Bristol & Falmouth

Best for:

Ambassador Cruise Line Cruiser Reviews

Ireland Discovery delights

The live music in the bars was also good, though we didn’t venture to the Cavern so cannot speak for that.In the Palladium theatre, there are fixed comfortable seats, but there are uncomfortable swivel seats in front of those, so if you are not especially tall, you are likely to have your view blocked.Read More

2-5 Cruises

Age 69s

Ambassador. Ambition. Iberian Treasures & Seville

At the time it was one of three we were looking into, (the other two were P&O) Part of the offer was free port parking at Bristol.The shower room was small, with a good sized shower cubicle and a great shower Daily entertainment.Read More
rich 112

10+ Cruises

Age 61s

Good in parts

The cruise ship - a couple of adverse comments, on Ambition unless you are in one of the suites there is no fridge, an annoyance for some and a real problem for people with certain medication.The exceptions are no observance bar and some lifts don’t go to all floors.Read More

First Time Cruiser

Age 75s

My First Cruise with Ambassador

Even so you can imagine this somewhat spoilt an otherwise good cruise having to keep leaping up and shutting the door at all hours.His key card didn't work initially so we had to go back down to Guest Services to get another one.Read More

First Time Cruiser

Age 49s

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